trumobile Business Solutions: M3 or Mobile Message Management - trumobile's smart M3 technology enables companies to reach their clients, affiliates, members or employees anywhere anytime, by simply knowing that users mobile telephone number. Using your opt-in database of contact mobile phone numbers, our Exchanges integrates with the carrier networks short message exchange (SME) gateways and short message service centers (SMSC) to quickly get your information to end users. Businesses that utlize trumobile M3 include:   M3 is ideal for sending: Restaurants Nightclubs Member Based Organizations Service Clubs Chamber of Commerces Sports Teams Entertainment Venues Casting Agencies Event Updates Meeting Reminders to personnel in the field Entertainment Tour Schedules Sports Scores to Avid Fans Sudden Changes of Venue Cattle Calls Emergency Alerts & Notifications The trumobile Technology Platform The trumobile Technology Platform is a campaign management tool that makes it easy to design, target, test, execute and measure on mobile marketing campaigns that interact with consumers using any mobile device. The Exchange is responsible for integrating with the carrier networks short message exchange (SME) gateways and short message service centers (SMSC). It provides a management and uniform application programming interface to key carrier access points. The Exchange integrates with carrier billing and reporting systems for accurate accounting and routes messages to the right carrier. Cross-Carrier Message Routing trutag's technology has the unique ability to identify end-users carrier network by simply knowing the end-users mobile telephone number. Telephone numbers are mapped to the proper carrier network, and messages are routed to that networks gateway for delivery. Two-way Messaging Capability Across Networks trutag's technology supports a 'reply-back' option for all messages sent to devices that use the CDMA, CDPD, iDEN, and TDMA protocols and have two-way messaging capability. Regardless of location, the trutag feature allows companies to offer their end-users interactive messaging across networks, which means that end-users can not only receive messages from companies worldwide, but can reply to these messages directly from their mobile device. Trumobile is a web-based permission/retention information delivery service and marketing database management service. Advertisers Mobile marketing is an exciting new medium with more than 136 million Americans using mobile phones. Advertisers love the medium because of its proven effectiveness in generating cost effective responses among active, demographically attractiveyoung people and adults. trumobile is the key to participating in this opportunity, the only company with the depth and breadth of expertise across the Brands, Carriers and industrial-strength software development to provide the accountability, impact and efficiency of large-scale mobile marketing programs. Mobile phones offer a unique opportunity for marketers as a communications channel that is direct, personalized, targeted, interactive, always on and always present. Through trumobile, Advertisers are able to: Build brand equity top-of-mind awareness by engaging target consumers with value-added content, sweepstakes, games and trivia Distribute promotional offers to consumers at the optimal time and place Drive traffic with instant mobile coupons providing immediate gratification Extend marketing programs by adding an out-of-home direct response channel Improve customer loyalty with ongoing dialogue and transaction triggers Deliver results through data-intensive, accountable marketing programs Types of Mobile Marketing Campaigns Alerts Generate opt-in leads and send time sensitive alerts to customer's mobile phones. You have the opportunity to reinforce your brand identity by notifying customers about special offers and promotions that your customers will rely on and appreciate. Coupons Enable your customers to use their mobile phone to save money. You can drive traffic and increase sales by offering targeted discounts that are easily redeemed at the point-of-sale. Games/Trivia Engage your customers by sponsoring games that generate 'buzz' and drive new customers. Mobile games give your brand a fun and entertaining image with the added benefit of constant reinforcement as users play in real-time again and again. Polls Put out the vote. You can learn more about your customers by giving them the opportunity to provide feedback on a topic and entertain them by showcasing the results. Promotions & Sweepstakes Everyone likes to win. Mobile marketing is an effective channel to deliver promotions and sweepstakes that extend and reinforce your brand.